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SKAGs Best Practices: Single Keyword Ad Groups in Google Ads

SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.

In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.

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