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SKAGs Best Practices: Single Keyword Ad Groups in Google Ads

November 2, 2022

SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.

In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.

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Koozai

Koozai is an award winning Digital Marketing Agency, based in London and Southampton. Our clients range from small start-ups to globally recognised brands, meaning we have a wide spectrum of experience, expertise and tools to create and implement your campaigns. We specialise in carefully curating awesome content, optimising it online with our great SEO and Paid Search powers, and promoting it with our exceptional Paid Social and Content Marketing skills. When you work with us, you'll receive a dedicated team of Digital Marketers, who appreciate your goals and understand the confusing and crazy world of digital marketing. This means they have the skills and the know-how to guide you through the best avenue for your online objectives.

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