Targeting with Custom Audiences to Rule Advertising: Social Media Minute

April 11, 2016

On Facebook, 36% of all ads are using custom audiences.Social media has been found to be the most effective digital. Chapter 3: How to choose an audience for your ads: Audience targeting is where Facebook advertising can. Up until a few weeks ago, this was a rule, rather than a guideline. You can also ad custom URL tags and conversion pixel tracking. Facebook is crushing YouTube in mobile video minutes watched per month. Build Your Custom Audience Retargeting Lists 10X Faster the fastest and simplest way to get a video ad out to yourtarget audience.

Spotlight

Zion & Zion

Zion & Zion is currently the #1 ranked PR and Social Media agency in Arizona and the #2 ranked Advertising agency, as well as the #1 ranked Best Place to Work according to the Business Journal. Zion & Zion is a full-service marketing strategy, advertising, public relations, and interactive marketing agency with operations based out of Phoenix and with clients throughout the US, Canada and Europe.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

Watch Now

Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

Watch Now

ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

Watch Now

Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

Watch Now

Spotlight

Zion & Zion

Zion & Zion is currently the #1 ranked PR and Social Media agency in Arizona and the #2 ranked Advertising agency, as well as the #1 ranked Best Place to Work according to the Business Journal. Zion & Zion is a full-service marketing strategy, advertising, public relations, and interactive marketing agency with operations based out of Phoenix and with clients throughout the US, Canada and Europe.

Events