The craziest cases of subliminal advertising

February 19, 2016

Subliminal advertising has, historically, occupied a legal grey area, not least because it's not clear when hidden messaging might be coincidence or simply 'pareidolioa' (the phenemonon of the mind perceiving a familiar pattern where none actually exists).

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XELEMENT

More than a traditional communications agency, XELEMENT operate as a consultancy, working closely with marketing teams to build sound strategic solutions to complex business problems. We engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, do we develop and execute brand communication and advertising.

OTHER VIDEOS

All about Ad Tech with Don Moore

video | September 22, 2022

Wondering what Adtech is and how it will impact our uses or technologies? In this Expert Insight Interview, we invite Don Moore (Chief Officer Executive and President of Hybrid Theory) to discuss everything about Adtech and its current practices....

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How Murmur Makes Outdoor Advertising more Data Driven by using Computer Vision

video | September 22, 2022

Murmur helps brands to run OOH campaigns and makes them more data driven. By using computer vision and eye tracking AI Murmur tells which part of your ad creativity is grabbing more attention, how many people watch your ad and how many ad impressions your campaign generates...

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Why Newspaper Advertisers Keep Buying

video | September 19, 2022

Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads....

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5 ways travel brands can leverage programmatic DCO

video | September 26, 2022

But with all the pent up demand, how can brands stand out and attract travellers? The key is to understand your audience and deliver relevant key messages. One way to do so through programmatic advertising is to leverage dynamic creative optimisation. Dynamic Creative is the ability to allow you to change your creative on the fly based on different data inputs. In this video, Crimtan Business Director of Asia Frank Cheng shares 5 ways that travel brands can leverage DCO post covid to drive incremental ROI....

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Spotlight

XELEMENT

More than a traditional communications agency, XELEMENT operate as a consultancy, working closely with marketing teams to build sound strategic solutions to complex business problems. We engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, do we develop and execute brand communication and advertising.

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