Home > Resources > Videos > The Difference between Marketing and Advertising: What is Marketing?

The Difference between Marketing and Advertising: What is Marketing?

What is marketing? What is the difference between marketing and advertising? In this video, Joy explains how much really goes into marketing, as compared to advertising and promotion. Advertising and promotion are specific ways to push your message out to leads, prospects and customers. Marketing, on the other hand, is much more comprehensive and complex than that. It includes everything from the way your product is packaged to the way your staff members treat new callers to the air conditioning level in your store. Watch as Joy delves into just how much there is to consider in terms of marketing.

Spotlight

Sentic Technologies

Moments are constantly shaping consumer buying decisions – influencing your brand. Sentic Technologies Inc leverages artificial intelligence and machine learning algorithms to automatically integrate real-time data signals to allow brands to be in front of these consumers at the moment on intent to maximize your search marketing performance.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now
MORE VIDEOS

Spotlight

Sentic Technologies

Moments are constantly shaping consumer buying decisions – influencing your brand. Sentic Technologies Inc leverages artificial intelligence and machine learning algorithms to automatically integrate real-time data signals to allow brands to be in front of these consumers at the moment on intent to maximize your search marketing performance.

Events