AD TECH AND MARTECH

The Future of Marketing

September 15, 2022

Programmatic advertising is run on a DSP (demand side platform), and is different in the fact that it allows you to pinpoint your advertising efforts across specific websites, apps, and devices. Imagine if you knew exactly who your ideal customer was and you were able to add in five or six different specific demographics that would allow a computer algorithm to go out and find the ideal customer for you and deliver valuable results only to that exact type of person.

Spotlight

Undertone

At Undertone, our mission is to make digital media, in all its current and emerging forms, work as a platform for creating brand experiences that build equity, community - and business. We call it Unmissable Advertising - and we do it by combining the best creative, context, people and technology.Our growing, global team includes th brightest, most creative and passionate thinkers and doers in the industry. Our people win awards for the service they provide and the products they create. We’re proud to have been recognized as a ‘best place to work’ because of our unique culture, robust training and development opportunities, and commitment to not only getting the job done right but having fun while doing it.

OTHER VIDEOS

Hypergram 3D advertising technology for Ladbrokes.be

video | November 23, 2022

For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed. Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced...

Watch Now

Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

video | November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis....

Watch Now

Innovative Use of Voice & Audio in Advertising

video | November 25, 2022

On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. They explore the potential of audio as a powerful technology in the new-age advertising and consumer market....

Watch Now

Save and organize Ads from TikTok & Facebook Ad Library

video | November 24, 2022

GetSpyder is the all-in-one tool to store and exchange ad creatives' inspiration. You can store all ad creatives, whether videos or images, from Facebook Ad Library, TikTok Creatives Center, and even TikTok organic videos....

Watch Now

Spotlight

Undertone

At Undertone, our mission is to make digital media, in all its current and emerging forms, work as a platform for creating brand experiences that build equity, community - and business. We call it Unmissable Advertising - and we do it by combining the best creative, context, people and technology.Our growing, global team includes th brightest, most creative and passionate thinkers and doers in the industry. Our people win awards for the service they provide and the products they create. We’re proud to have been recognized as a ‘best place to work’ because of our unique culture, robust training and development opportunities, and commitment to not only getting the job done right but having fun while doing it.

Events