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The Playbook: Mitigating Online Advertising Risk
Pure Digital is a performance based boutique marketing firm that applies enterprise-level people, processes and solutions to companies of all sizes, specifically focusing on Google (SEM), Paid Amazon & Paid Influencer acquisition.
video | December 22, 2021
The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising....
video | November 1, 2021
With this feature you can promote your products across Search, YouTube and Display. When creating your Local product promotion ads, you can include your brand logo, a headline, a hero image and a weekly product focus to show which products are currently available in your location....
video | October 29, 2021
Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....
video | December 10, 2021
When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time.
With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....
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