The Playbook: “Online Video Ads: Interstitial vs. Autoplay"

March 8, 2016

A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.

Spotlight

iCrossing

iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader"? in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally.

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Spotlight

iCrossing

iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader"? in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally.

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