ADVERTISER PLATFORMS

What Are The Latest Programmatic Advertising Trends?

December 22, 2021

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising.

Spotlight

Media Innovation Group

The Media Innovation Group (MIG) provides world-class data-management technology and strategy allowing marketers to centralize their digital marketing including media buying, planning and optimization. By utilizing the MIG Data Management Platform (DMP), advertisers can leverage and transform Big Data into Easy Data, generating a better return on their advertising dollars.The Media Innovation Group is powered by a market leading technology platform that gives advertisers and their agencies one dashboard to visualize and understand digital audiences in all markets, across all digital media channels. Reaching four corners of the globe, the MIG is a strategic digital marketing agency that delivers outstanding results for its clients. Please visit www.themig.com for more information.

OTHER VIDEOS

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How does Amazon Marketing Cloud Prove Results?

video | October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....

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How Programmatic Call Buying Works with Ringba's Real time Bidding System

video | December 10, 2021

When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time. With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....

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How the Shopping Ad Auctions Work

video | December 1, 2021

In countries where the CSS Program is available, a merchant can only participate in Shopping ads by using one or several Comparison Shopping Services. Watch this video to learn more about how the shopping ad auctions work....

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Spotlight

Media Innovation Group

The Media Innovation Group (MIG) provides world-class data-management technology and strategy allowing marketers to centralize their digital marketing including media buying, planning and optimization. By utilizing the MIG Data Management Platform (DMP), advertisers can leverage and transform Big Data into Easy Data, generating a better return on their advertising dollars.The Media Innovation Group is powered by a market leading technology platform that gives advertisers and their agencies one dashboard to visualize and understand digital audiences in all markets, across all digital media channels. Reaching four corners of the globe, the MIG is a strategic digital marketing agency that delivers outstanding results for its clients. Please visit www.themig.com for more information.

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