DISPLAY ADVERTISING

What is Display Advertising & Types of Display Ads

October 11, 2022

Display advertising is one of the most “classic” digital marketing tools, but it is no less effective. In this video we explain what is display advertising, its advantages, and the most common types and formats of display ads.

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Working Planet Marketing Group

As a quantitative digital marketing agency, Working Planet is a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients'? online media buys. By utilizing our clients'? Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.

OTHER VIDEOS

"AIoT" Robot Advertising Model

video | March 8, 2023

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?...

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How to Build a Programmatic Advertising Strategy in 6 Steps

video | March 6, 2023

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it. This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns. Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all...

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Write an effective ad for smart campaigns

video | March 6, 2023

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns: Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective....

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Overcoming the Challenges of Increased Competition in Digital Advertising

video | March 7, 2023

Our Client is a multinational banking corporation that operates a network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America. As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins....

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Spotlight

Working Planet Marketing Group

As a quantitative digital marketing agency, Working Planet is a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients'? online media buys. By utilizing our clients'? Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.

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