WELCOME TO The advertising REPORT
What is Pay-Per-Click Advertising (PPC)?
February 6, 2018
Ambitious brands hire Searchlogic to accelerate their digital advertising results through uncommon clarity and constant innovation, reaching their best audiences with the strongest messages on the right platforms.
video | September 22, 2022
Wondering what Adtech is and how it will impact our uses or technologies? In this Expert Insight Interview, we invite Don Moore (Chief Officer Executive and President of Hybrid Theory) to discuss everything about Adtech and its current practices....
Murmur helps brands to run OOH campaigns and makes them more data driven. By using computer vision and eye tracking AI Murmur tells which part of your ad creativity is grabbing more attention, how many people watch your ad and how many ad impressions your campaign generates...
video | September 19, 2022
Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads....
video | September 26, 2022
But with all the pent up demand, how can brands stand out and attract travellers? The key is to understand your audience and deliver relevant key messages.
One way to do so through programmatic advertising is to leverage dynamic creative optimisation. Dynamic Creative is the ability to allow you to change your creative on the fly based on different data inputs.
In this video, Crimtan Business Director of Asia Frank Cheng shares 5 ways that travel brands can leverage DCO post covid to drive incremental ROI....
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