Programmatic Advertising

What is Programmatic advertising

Programmatic advertising is not a product, it’s a concept, and comes from two words fused together – programme and automatic.

Essentially, it is to do with the use of data, automated by software, allowing the right person to receive the right content on the right platform in the right place.

It enables recruiters to scale much more quickly but its biggest benefit is relevance – this is fundamental to having a good experience as a candidate and is also of vital importance as an advertiser in order to receive responses that are relevant.

Spotlight

The Archer Group

We create digital experiences that make a difference. To fulfill that promise we recruit some of the brightest digital thinkers from our region and beyond in a broad range of disciplines spanning design, development, brand and content strategy, account planning, social media, UX, marketing strategy, and QA to name a few. We offer more than a promise of full service, we offer full capability. Everything we say we can do, we’ve already done, for a growing roster of Fortune 500 clients.

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Spotlight

The Archer Group

We create digital experiences that make a difference. To fulfill that promise we recruit some of the brightest digital thinkers from our region and beyond in a broad range of disciplines spanning design, development, brand and content strategy, account planning, social media, UX, marketing strategy, and QA to name a few. We offer more than a promise of full service, we offer full capability. Everything we say we can do, we’ve already done, for a growing roster of Fortune 500 clients.

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