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PROGRAMMATIC ADVERTISING

What is Programmatic advertising

November 18, 2022

Programmatic advertising is not a product, it’s a concept, and comes from two words fused together – programme and automatic.

Essentially, it is to do with the use of data, automated by software, allowing the right person to receive the right content on the right platform in the right place.

It enables recruiters to scale much more quickly but its biggest benefit is relevance – this is fundamental to having a good experience as a candidate and is also of vital importance as an advertiser in order to receive responses that are relevant.

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More than a traditional communications agency, XELEMENT operate as a consultancy, working closely with marketing teams to build sound strategic solutions to complex business problems. We engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, do we develop and execute brand communication and advertising.

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