What is the Difference Between Advertising and Marketing?

September 3, 2015

Many business are confusing marketing and advertising. Yes, they are related but in today's modern environment these two things have taken on different meanings, purposes and results. Learn what these differences are so that you can be more aware of how to utilize them to make more money and build better profits for your business.

Spotlight

Media Merchants

Media Merchants is one of Australia's leading full service advertising agencies. MM believes in making a positive difference. We love fusing strategy with creativity to deliver the strongest sales results and return on investment on all campaigns that we create.

OTHER VIDEOS

3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting....

Watch Now

10 Types of Advertising Strategies for 2022

video | June 6, 2022

Which are the best advertising strategies for 2022? In this video, you'll discover 10 types of advertising strategies and examples of each one of them, from email marketing to social ads....

Watch Now

2022 Google Ads Tutorial (Step-by-Step)

video | May 28, 2022

In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained). Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? Rather than spout the usual list of advice, we take a close look at a real account that has exceptionally high Quality Scores and see how they're getting it done....

Watch Now

The Importance of Brand Safety in the Age of Programmatic Advertising

video | June 1, 2022

Integral Ad Science CEO Lisa Utzschneider joins Jill Malandrino on Nasdaq TradeTalks to discuss the importance of brand safety in the age of programmatic advertising....

Watch Now

Spotlight

Media Merchants

Media Merchants is one of Australia's leading full service advertising agencies. MM believes in making a positive difference. We love fusing strategy with creativity to deliver the strongest sales results and return on investment on all campaigns that we create.

Events