What is the future for digital advertising?

June 23, 2016

Speaking at the Programmable Marketing Forum, industry professionals were asked what they thought was the future for digital advertising and to name one issue with today's programmatic advertising that needs fixing. FOR ALL YOUR AGENCY, BRAND & TECH NEWS.

Spotlight

Mistress

Based in Los Angeles, California, Mistress is an internationally awarded, full-service creative agency that applies the rigorous thinking behind traditional brand building to the pace and demands of modern media culture. The results are integrated brand campaigns, world record-setting activations, social movements, online societies, influencer campaigns and ads-as- earned-media- stunts. With deep category experience in sports, beverages and entertainment, Mistress seeks to invigorate brands, the marketers that work on them and the consumers that experience them.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

Watch Now

Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

Watch Now

ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

Watch Now

Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

Watch Now

Spotlight

Mistress

Based in Los Angeles, California, Mistress is an internationally awarded, full-service creative agency that applies the rigorous thinking behind traditional brand building to the pace and demands of modern media culture. The results are integrated brand campaigns, world record-setting activations, social movements, online societies, influencer campaigns and ads-as- earned-media- stunts. With deep category experience in sports, beverages and entertainment, Mistress seeks to invigorate brands, the marketers that work on them and the consumers that experience them.

Events