What the World Really Needs Is More Advertising - BBDO

January 1, 1900

There’s a lot of bad shit happening in the world right now. But brands have an opportunity to do the right thing, and building brand affinity and preference is a big part of what we all do. If we can make a meaningful connection between our brand and what really matters to the consumer, they will love us more, buy our brands more often, and we will make the world a better place. Join BBDO's CEO Andrew Robertson and chief creative officer David Lubars as they discuss how to do it right.

Spotlight

Medialets

Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions. The only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks, Servo independently attributes campaign engagements across every mobile app and website no matter how complex, and is designed to grow as the mobile landscape continues to evolve.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

Watch Now

Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

Watch Now

ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

Watch Now

Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

Watch Now

Spotlight

Medialets

Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions. The only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks, Servo independently attributes campaign engagements across every mobile app and website no matter how complex, and is designed to grow as the mobile landscape continues to evolve.

Events