ADVERTISER PLATFORMS

What to watch for in TV advertising’s 2023 upfront market

March 24, 2023

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model.

In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.

Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

Spotlight

Teads.tv

Teads, founded in 2011, is the inventor of native video advertising and the leading Outstream Video Ad Exchange. Publishers work with Teads to create brand new Outstream video inventory, monetizing it through programmatic buying, their own sales force, or third parties including Teads Demand. Teads is pioneering advertising experiences that are respecting the user, and creating unprecedented levels of premium inventory which did not exist before. Brands, agencies and trading desks can access this top-tier, premium inventory, available on the web and on mobile, in the Teads Exchange. Through our managed services capabilities, the Teads team execute on their clients behalf using its platform.

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Revolutionize Your Advertising Strategy With Contextual Targeting!

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Your marketing, multiplied by Google AI

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video | May 23, 2023

Are you an ecommerce small business looking to increase traffic to your site? With AI-powered Tailwind Ads, you can achieve unbelievable results. Our AI-driven marketing technology will help you get the most out of your advertising budget – and it’s easy to use. In just a month, one of our users achieved a 525% increase in traffic by using Tailwind’s Ads AI technology....

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Spotlight

Teads.tv

Teads, founded in 2011, is the inventor of native video advertising and the leading Outstream Video Ad Exchange. Publishers work with Teads to create brand new Outstream video inventory, monetizing it through programmatic buying, their own sales force, or third parties including Teads Demand. Teads is pioneering advertising experiences that are respecting the user, and creating unprecedented levels of premium inventory which did not exist before. Brands, agencies and trading desks can access this top-tier, premium inventory, available on the web and on mobile, in the Teads Exchange. Through our managed services capabilities, the Teads team execute on their clients behalf using its platform.

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