Advertiser Platforms

What to watch for in TV advertising’s 2023 upfront market

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model.

In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.

Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to.

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Breaktime Media

Breaktime Media focuses on the 180-second pauses we take throughout our day. We do this by harnessing a 360-degree technology platform to deliver rich and engaging content to an audience of 25 million shoppers across mobile, tablet, and desktop.

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Spotlight

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