Why National Brands are Shifting Dollars to Local Advertising

January 1, 1900

It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.

Spotlight

Cramer-Krasselt

At C-K, our mission is simple: Make friends, not ads®. This philosophy has helped fuel seven years of the best sales Porsche has ever had, 28 quarters of record Corona Extra results while the rest of the industry’s major brands are in decline, recording-breaking attendance at Cedar Fair’s amusement parks and similar results for Vitamix and Edward Jones. It’s also how we helped make the BIC Flex 5 the #1 disposable razor.Our friend-making mindset not only drives our ideas, it also drives our structure. We’re built without silos or competing interests to truly tap into an ever-expanding range of disciplines, from advertising to SEM/SEO to social to analytics—whatever it takes to create compelling brand experiences. It has also fueled our growth, making C-K the nation’s second-largest independent ad agency and placing us among the top 20 advertising and digital firms in the country with nearly 500 employees and $900 million in annual billings.

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Spotlight

Cramer-Krasselt

At C-K, our mission is simple: Make friends, not ads®. This philosophy has helped fuel seven years of the best sales Porsche has ever had, 28 quarters of record Corona Extra results while the rest of the industry’s major brands are in decline, recording-breaking attendance at Cedar Fair’s amusement parks and similar results for Vitamix and Edward Jones. It’s also how we helped make the BIC Flex 5 the #1 disposable razor.Our friend-making mindset not only drives our ideas, it also drives our structure. We’re built without silos or competing interests to truly tap into an ever-expanding range of disciplines, from advertising to SEM/SEO to social to analytics—whatever it takes to create compelling brand experiences. It has also fueled our growth, making C-K the nation’s second-largest independent ad agency and placing us among the top 20 advertising and digital firms in the country with nearly 500 employees and $900 million in annual billings.

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