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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Aspen Marketing


Aspen Marketing Services is a leading global marketing services agency with offices and resources throughout the world. A division of Epsilon, Aspen builds long-term relationships with clients, many of which are in the Fortune 100. Clients benefit from Aspen’s comprehensive portfolio of in-house marketing capabilities, including direct marketing, digital marketing, experiential and event marketing, online and offline word of mouth, Hispanic marketing and advanced analytics.

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Pressboard is a native ad marketplace that brings together brands and publishers on a single, streamlined platform that allows them to go from commissioning content and getting it edited to tracking if it’s catching on with readers after it has been published. No matter whether you love or hate native content (and most writers and publishers I know have a complicated relationship with it), revenues from traditional display advertising continue to decline for most publishers, and native ads...
TECHCRUNCH
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For most eCommerce businesses, online advertising is the best way to get more people to your website. In this post, I’m going to give you some helpful tips to maximize your online advertising efforts. When you use these tips, you will see how much easier it can be to get more traffic to your website and earn more business....
HTTPS://SMALLBIZTRENDS.COM
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Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its Product Listing Ad (PLA) Playbook. The PLA Playbook is a marketer’s guide to successfully managing Shopping campaigns. Serving as a trusted retail marketing resource, the complimentary, downloadable report outlines best practices, such as setting up strong Shopping campaigns and how to differentiate desktop from mobile ads to drive incremental gains....
MERKLE
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A stock exchange might not seem like the most likely place to publish fresh social content and connect with younger generations. But then again, Nasdaq has always been ahead of its time. Nasdaq was the first electronic stock market and dates back to the 1970s. Although most people have probably heard of the company, many of them couldn’t actually tell you what Nasdaq does. That’s where Chief Digital Officer Josh Machiz comes in. His job is to connect Nasdaq with a younger audience an...
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Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.“This is genuine red-letter day in the battle against online ad fraud,” said JICWEBS’ chairman Richard Foan. “There’s been a lot to talk but now we’ve seen the first companies to back ...
NETIMPERATIVE
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Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of opportunities for those undaunted by ambiguity and innovation....
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...