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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Aspen Marketing


Aspen Marketing Services is a leading global marketing services agency with offices and resources throughout the world. A division of Epsilon, Aspen builds long-term relationships with clients, many of which are in the Fortune 100. Clients benefit from Aspen’s comprehensive portfolio of in-house marketing capabilities, including direct marketing, digital marketing, experiential and event marketing, online and offline word of mouth, Hispanic marketing and advanced analytics.

RELATED NEWS


Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical companies who are looking for new ways to advertise their products. The idea being, these people have enough clout on social media that it’s the next best thing to having a fully-fledged celebrity en...
BIOSPACE
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It's a somber day in London, where the city's Mayor Sadiq Khan is dealing with the aftermath of yesterday's terror attack and had to cancel his eagerly-awaited talk at Advertising Week Europe today.Earlier in the morning, the event's organizers - who today conducted bag searches of delegates for the first time -- had still expected him to appear. But later Advertising Week's executive director, Matt Scheckner, encountered in a hallway at the venue at about noon, said Mr. Khan...
ADAGEINDIA
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During an early episode of the iconic TV series Mad Men, a male senior advertising executive infamously dismisses protagonist Peggy Olson’s insightful comments as “like watching a dog play the piano”. The show may be fictional, but the male domination in the industry and belittling attitudes towards women it portrayed were very real — and to some extents these still persist, half a century after the programme’s setting.Before Angela Kwok (not her real name) started ...
CAMPAIGN ASIA
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Facebook will now let you file a complaint about businesses you’ve had a problem with if you bought something after clicking on one of their ads. If enough people complain about a business, it could lead to Facebook banning the company from running ads. The new policy is rolling out globally starting today, and it’s meant to help Facebook fight back against another type of advertising abuse on its platform. Facebook says it’s trying to combat “bad shopping experiences,&rd...

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Last summer, Google announced Accelerated Mobile Pages (AMP) the open-standard initiative aimed at speeding up the mobile web would be extending to ads via DoubleClick. Now, non-Google ad networks can also tap into AMP for Ads (A4A) with Cloudflare’s Firebolt. The web security and performance firm announced the launch of Firebolt at the IAB Annual Leadership Meeting in Hollywood, Florida on Monday....
MARTECH TODAY
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Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always “planning to spend more on social media” the following year. And it ends up paying off for the majority of them. However, other brands just don’t see the same results....
ADWEEK
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...