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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Berlin Cameron


Berlin Cameron is a longstanding creative and strategic lead agency within the larger global, integrated WPP team. BC taps into creativity and inspiration from diverse backgrounds in its relentless pursuit to build brand cultures.

RELATED NEWS


Augmented reality is making its way into the advertising space with a new AR platform coming to a widely-used smartphone app.Shazam just launched an augmented reality capability that it plans to establish as an advertising platform for brands.The AR capabilities are powered by London-based Zappar, which has provided AR services for companies including Visa, Hasbro and Coca Cola, among others....
MEDIAPOST
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Sinclair Broadcast Group posted double-digit revenue gains in the first quarter -- but none of these came from core advertising revenues.Total revenues for the large TV station group increased 12.3% to $649.9 million in the first three months of 2017 -- with digital revenues and retransmission revenues the key gainers. Digital revenues improved 25%. The company did not disclose retransmission revenue specifics....
MEDIAPOST
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Orem—Adam Stoker, one of four who partnered up to buy out the company and who is now the president and CEO of the business they rebranded to Relic, said the buyout—and the company’s subsequent rebranding and move—was a product of a set of improbable circumstances, kicked off by the opening of a Northern Utah location in 2014. The plan was for the second location to allow the then-St. George-based firm to grow, but it caused strain instead.“Opening up that office led...
UTAH BUSINESS MAGAZINE
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"Blockchain marketing" is the buzzword for 2018. So much so that the Interactive Advertising Bureau (IAB) released their "Blockchain for Video Advertising" whitepaper detailing how this new technology will revolutionize the digital advertising supply chain and have ripple effects throughout the marketing industry....

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The world’s biggest platform for podcasts is going to shed new light on the state of advertising in the space. On Friday, Apple announced it would soon begin offering podcast creators some rudimentary audience analytics.• Podcasting started as an Apple-dominated medium, and it remains one. Nearly 80 percent of all podcast consumption happened on Apple devices in 2015, according to research by Clammr, though Google Play and Amazon’s Echo devices, among others, are eating away at ...
DIGIDAY
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Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast. That counts all display ads delivered to smartphones and tablets, much of which is driven by programmatic advertising, but also inc...
DIGIDAY
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...