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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Smartly.io | April 30, 2020
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new creative capabilities and services for its platform. Smartly.io uplevels its creative automation capabilities, offering a true end-to-...
Programmatic Advertising
Comcast Advertising | October 13, 2022
Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...
Ad Tech and Martech
Targetspot | October 11, 2022
Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...
Advertiser Campaign Management
Simple Mills | August 05, 2021
Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full. The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a r...
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