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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

HABITANT

In Habitant we solve business challenges by creating and optimizing products, services and digital experiences for a world in constant evolution.

RELATED NEWS


Despite healthy top line growth, the research suggests that total internet adspend  inclusive of desktop, mobile and tablet  will decline by 7.2 per cent this year beyond the Google and Facebook ‘duopoly’...
BANDT
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Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018....
EMARKETER
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State Farm recently took to their verified Twitter account to promote their #ProtectTheBling campaign, advertising their insurance coverage for personal valuables. The tweet in question innocently used a stock image of an interracial couple, reading, "Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling."...
BET
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As younger generations spend less time watching traditional television and more time on digital devices, advertisers are shifting their strategies.Targeted advertising is a form of advertising that online advertisers can use sophisticated methods to the most receptive audiences with certain traits, which is based on the product or person the advertiser is promoting...
THE BUSINESS JOURNALS
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Facebook has a $55 billion annual advertising business in part because it lets advertisers pick and choose, with precise detail, who they want to target their advertisements to.That’s great if you’re Coca-Cola, and historically it’s been great for Facebook. But the Department of Housing and Urban Development, commonly referred to as HUD, said Thursday that Facebook’s targeting actually creates some serious problems. Specifically: HUD claims Facebook’s ad platform is...
RECODE
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Comcast Advertising, the advertising arm of Comcast Cable has announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximises the impact and value of television as a marketing platform. Charter Communications and Cox Media, Cox Communications’ ad division, have joined Comcast Advertising in this effort. “TV is a tremendous, resilient ...
DIGITAL TV
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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...