Advert Media Solutions

Advertiser Campaign Management

Hello Sunshine | March 21, 2023

Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo (Hello Sunshine’s Head of Direct to Consumer), Solar is being led by agency veteran Jennifer Wiener (SVP, Solar) in close collaboration with new creative leadership, Teneille Craig (VP, Creative, Solar). Hello Sunshine has a rich history of partnering with advertisers to shape fem...

Ad Networks

Comcast Advertising | June 10, 2022

Today, Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising. Comcast Advertising, the advertising divisio...

marketingdive | January 15, 2020

Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete with digital heavyweights like Google, Facebook and especially Amazon. Retailers have been on the path to forging larger advertising businesses for some time now, said Joel Percy, global head of busines...

Ad Networks

Business Wire | September 25, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale ...