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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Berry Network, a YP company


Berry Network is a specialized marketing agency, supporting over 400 regional and national clients with comprehensive local search marketing programs. With extensive experience in local search, Berry Network develops targeted marketing programs designed to drive local leads and increase marketing ROI for its clients. Berry Network’s award-winning portfolio continues to expand, and includes a variety of media consumers use to conduct local searches including; print & Internet Yellow Pages advertising, search engine marketing, search engine optimization, mobile marketing, local listings management and direct mail.

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It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday.Technology company Quancast pulled some data for Search Engine Land to help answer that question. A look at five brands that have released their ads online ahead of Super Bowl LI shows the impact can vary w...
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Mspark, the leading direct mail distribution company that also provides customer analytics, announced that it has acquired Valu-Direct. Valu-Direct is a shared mail advertising business, offering full-service direct mail capabilities, including design, prepress, printing, and insertion into shared mail packages distributing directly into the USPS or through private delivery carriers....
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The long-standing duopoly that exists between Alphabet (GOOGL) subsidiary Google and Facebook (FB) in the realm of online video advertising may soon become an oligopoly. And, for both incumbents, which together control 85% of online ad dollars, an oligopoly might be their best-case scenario when considering Amazon (AMZN) may enter the mix.
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Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid continues to push the boundaries for what is possible with video advertising across all screens, especially on CTV,” sai...
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Amazon continues to beef up its advertising business with a 'new-to-brand' metric that tracks the number of new customers a brand gains on the platform. It's the latest of a series of moves by the e-commerce giant to grow as an ad business, including a new social media strategy and free product sampling. The new metric tells brands whether an ad-attributed purchase was made by a returning customer or a new customer buying the brand's product on the site for the first time in a ye...
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...