INNOCEAN USA

Ad Tech and Martech

Anzu, Socialpoint | November 11, 2022

Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

Display Advertising

Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

Social Media Advertising

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for preci...

Ad Networks, Brand Marketing

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...