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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

Amusement Park


We create the kind of advertising people want to experience, witness, hear, feel, promote, and even pay for.This should be pretty common sense, but not many marketing companies really practice it. Whereas we do, 24/7/365.

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eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.Revealing that over two thirds (69%) of its top advertisers now buy 90% or more of their adverts programmatically, eBay Advertising is encouraging its advertiser and agency partners to seize the opportunity to review their programmatic capabilities, identifying what still needs to be done to unlock ...
NETIMPERATIVE
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What does one do upon finding that a bucket of chicken from Kentucky Fried Chicken (KFC) does not "overflow" as shown in advertisements?

According to Ms Anna Wurtzburger, you should sue the fast-food chain for US$20 million (S$27.8 million) for false advertising.

The 64-year-old widow from Hudson Valley bought a US$20 bucket of chicken from KFC during the summer and her feathers were ruffled when it looked different from the advertisements, according to a ...

STRAITSTIMES.COM
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Ad tech is a forever changing industry – and nowhere is this more apparent than in the world of programmatic. What was once seen as a way of trading remnant inventory, and using audience data and optimised algorithms for performance campaigns, has rapidly evolved into an ecosystem that underpins much of digital advertising today....
THEDRUM
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US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means....
EMARKETER
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International digital media specialists, NMPi announces a new partnership with a Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the account and implementing its suite of solutions to ensure ads are both appropriate and relevant to the user. NMPi was tasked with cr...
MARTECH SERIES
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We live, as they say, in interesting times. Electoral shocks and upsets from Trump to Brexit and the rise of protest movements on both the left and right mean that politics is at the forefront of the culture to an extent it hasn't been for several decades. If this year's Super Bowl ads, with 84 Lumber's "The Journey Begins" and Audi's "Daughter" are any indication of whether brands want to join the conversation, it's clear that many want to jump in. Equall...
MARKETING DIVE
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...