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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AdRoll


AdRoll is a leading performance marketing platform with over 25,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world's largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll’s goal is to build the most powerful marketing platform through performance, usability, and openness.

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As CEO of WPP, the world’s largest advertising group, there’s a lot that could keep Martin Sorrell up at night. The London-listed $27.6 billion company—home to agencies like Ogilvy & Mather and J. Walter Thompson that service the world’s biggest companies—is dealing with slowing growth, fierce agency competition, and a duopoly on digital media held by Facebook and Google that is altering the advertising landscape.Yet it is not those two Silicon Valley giants or ...
QUARTZ
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'I am a Complan boy, I am a Complan girl'. It was an extremely popular jingle in the 90s in India. It was a part of an extremely popular advertising campaign from Complan, a milk based health drink currently owned by Kraft Heinz, that showcased how children consuming Complan were extremely healthy because they could procure all the nutrients required for a healthy growth....
ADAGE INDIA
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The Institute Practitioners in Advertising's (IPA) latest Bellwether report has revealed mixed results, showing that marketers dismissed ongoing uncertainty in the UK by raising their budgets toward the end of 2016, but forecasting that ad spend will fall in 2017....
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Here's a pretty amazing ad from BBDO New York, with a mystery at its core. At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that's pretty captivating. Perhaps too captivating....
ADWEEK
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With an approximate billing of Rs4,500 crore for the year 2016, big ticket account wins and a slew of acquisitions in digital, creative and public relations segments, Dentsu Aegis Network is on a roll. And Ashish Bhasin, chairman and chief executive, Dentsu Aegis Network (DAN) South Asia is upbeat about his ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017. We are definitely meeting the target well before time. In the last three years, we ha...
LIVEMINT
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The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and public relations. The advertiser’s senior marketers, who want faster, more responsive ads on social media to stand out in a congested market in the U.K., view an internal team as the best way forw...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...