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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Autotrader US


Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

RELATED NEWS


While rival Amazon can monetize its Alexa virtual assistant with services like voice shopping, Google's main source of revenue always has been advertising. A key question for the search giant is how it will monetize its Google Assistant while refraining from possibly alienating consumers who don't want to sit through audio ads on a smart speaker or mobile device.
The updated mobile app version of Assistant shows one way that advertising can be incorporated into the service with a ...

MOBILE MARKETER
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Google’s AI Blog published an article discussing how Dataset Search works and what signals it uses to rank datasets. Google is already showing dataset rich results and may begin showing more as publishers add the Schema.org markup. Understanding what datasets are and how to rank them is important because it can become a new source of traffic. Google’s dataset developers page was updated in May 2018 to note that dataset rich data is coming to Google’s search results. Every publi...
SEARCH ENGINE JOURNAL
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Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data from demographic to social media profile information –to deliver a more relevant, personalized ad experience. Although the technology is available for brands to leverage data to reach consu...
MARTECH SERIES
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The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms....
THEREALTIMEREPORT
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As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately—riders, and brands should probably take note....
ADWEEK
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Facebook makes money by charging advertisers to reach just the right audience for their message - even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music....
STUFF
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.