Atmosphere Proximity

Ad Tech and Martech

TransUnion, Neustar, Adverity | July 29, 2022

Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance. As data-driven marketing grows in complexity, marketers require a holistic data strategy to better optimize marketing spend and improve return on investment (“ROI”). This partnership will enable brands and agencies to better measure marketing performance across ...

9to5google | April 12, 2020

At a Glance: Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. The 90-second video — which uses an instrumental version of “New York” by St. Vincent &...

Ad Networks

G-Mana | January 10, 2022

G-Mana today announced the availability of the G-Mana server-side ad insertion solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. G-Mana customers can now take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management. G-Mana is empowering the addressable TV landscape with innovative technology and services for dynamic ad insertion and connected TV/ove...

Ad Tech and Martech, Advertiser Platforms

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...