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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

BGB New York


BGB New York is a unique marketing communications agency focused on the design and execution of programs that support the promotional and educational objectives of our pharmaceutical, biotech and medical device clients.

RELATED NEWS


Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that will feature other icons from Pepsi’s past....
ADWEEK
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Last week, Facebook unveiled its biggest news feed algorithm change to date, favoring content from friends and family over posts from companies. But while publishers are panicked by the loss of Facebook’s referral traffic, media buyers think brands will be relatively unscathed by the algorithm change. For starters, brands have treated Facebook like a pay-to-play platform for a long time, and Facebook said the new algorithm won’t affect paid posts on the platform, although CPM rates f...
DIGIDAY
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Bing is enhancing search results with a new “spotlight” on news topics. The spotlight is designed to give Bing searchers a detailed overview of a news story in a minimum amount of time. This is accomplished by grouping multiple components of a developing news story together at the top of search results when a topic is searched for. A set of criteria called the Bing News PubHub guidelines defines what is considered a high-quality source. In short, it’s based on a combination of ...
SEARCH ENGINE JOURNAL
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When the world's biggest spender on marketing warns that online advertising is broken and ineffective, people from Madison Avenue to Silicon Valley should listen.In a recent speech, Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate, as well as to the opaque billing practices of ad agencies like WPP Plc and Omnicom Group Inc. He laid out a five-point plan on how to fix things and is...
BLOOMBERG.COM
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Reality appears to be catching up with virtual reality.
A report released Wednesday by Forrester Research said 42% of U.S. online adults have never heard about VR headsets and that an additional 46% said they don't see a use for VR in their lives.
Meanwhile, a separate report by marketing research outfit Channel states only 8% of marketers are curerntly using VR in their advertising. Thirty-five percent of those surveyed said they either have no intentions or have reservations ...

HTTP://WWW.ADAGEINDIA.IN
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Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately measure the impact of their video ads, Google is changing the default attribution window for TrueView for Action ads. The default attribution window is changing from 30 seconds with a 30-day conversion window to 10 seconds with a 3-day conversion window. That means YouTube’s ad measurement sys...
SEARCH ENGINE JOURNAL
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.