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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AffinityX


AffinityX is the leading white label creative and marketing services partner for companies that serve SMBs. We help our clients drive new revenue by offering everything their customers need, from physical to digital—logos, print ads, websites, online ad campaigns, and much more. We deliver world-class design and turnarounds in as little as four hours, all at a price SMBs can afford. The world's best SMB-focused companies depend on our technology, processes and insights to secure their success. AffinityX and Affinity Express are trademarks and sole property of Affinity Express, Inc.

RELATED NEWS


Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities to engage customers and acquire new ones. For instance, during an Adweek-hosted roundtable last fall, a HotelTonight exec stated that well-timed, location-targeted ads have b...
ADWEEK
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From October through December 2016, e-commerce advertisers on Facebook conducted their annual tradition of clamoring for holiday season shoppers. While different brands have varying methods for determining which users to target, the aggregate results pointed to mobile and dynamic ads being big hits. Overall, advertising costs expectedly rose from non-holiday levels thanks to increased competitionBefore tackling more esoteric trends, let’s first examine some high-level figures from the quar...
MARKETINGLAND
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Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the same segments used for Google Customer Match to Bing Ads. This will give them the opportunity to lower their cost-per-acquisition ...

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Patrick McKenna, Head of Brand Communications, MINI USA, with Tanya Gazdik, senior editor, automotive, MediaPost, discussing the brand’s “MINI Takes the States.” Patrick: It started in 2006. MINI started in 1959 but wasn’t sold in this country from 1967 to 2002. We really are a 16-year-old brand. Back in 2006, we had a special high-performance mini that was being launched. Some of my predecessors came up with the idea as a way to indoctrinate new owners into the family, l...
MEDIAPOST
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The contrast between mainstream and fringe news sites isn't just about content. A web analytics firm has found clear differences in their underlying advertising technology. While the content on fringe news sites may be out of the mainstream – from made-up stories to ones with a grain of truth twisted to fit hyper-partisan views – the technology used to track readers and show them ads isn't. It doesn't appear that advertisers are shunning fringe news sites the way they do ...
MEMPHISDAILYNEWS
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PushSpring, the provider of deterministic, mobile-originated data, unveils the first self-service audience marketplace designed for easy and intuitive access to buying, planning, and insights marketing functions. The marketplace is the first to allow marketers to quickly craft custom audiences for both activation and strategic insights, with full transparency and same-day execution. PushSpring’s platform democratizes data learning with a streamlined UI, visual audience discovery experience...

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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...