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How to Combine SEO & PPC for More Powerful Results
SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. Faced with financial limitations, marketers are often driven by thoughts of final results. The question of whether to combine both practices together, or to choose only one for a marketing campaign usually boils down to budget. You don’t have to choose between SEO and PPC. You can benefit from both, even on a shoestring budget. Begin by sorting out your priorities and choosing your strategies wisely.
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