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Recovering SEO traffic and rankings after a website redesign
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the real world, this is often not what happens. The site launches. Organic traffic tanks. And then panic sets in. Unfortunately, I get a call like this every week. Most often from small business owners where the loss of organic traffic means that leads or sales slow down and put the business at risk. It is important to realize that all is not lost and in the majority of cases, there are a few usual suspects to blame for the loss of traffic. In this article, I cover how to diagnose and recover traffic and rankings when a website design goes wrong.
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