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. https://upcity.com/blog/quick-tips-to-get-the-most-value-out-of-your-ad-spend/
blog article
QUICK TIPS TO GET THE MOST VALUE OUT OF YOUR AD SPEND
Online advertising is often seen as an unavoidable “pay to play” process- spend more, make more. That’s exactly what Facebook and Google want you to believe, especially when you take a closer look at the actual effectiveness of Facebook’s “Boost” button (more on that coming soon)- precisely why almost 90% of all independently owned companies are wary of any form of digital advertising. Ever heard the words “Facebook Pixel” or “Google Analytics”? I think it’s safe to say that “inserting a line of code” to any page will bring up more questions than ever to someone who still remembers the days of floppy disks. The concept of coding is near crippling to most baby-boomer business owners. They pay to play, don’t see an immediate boost in sales, or even worse, misinterpret their stats entirely and chase the wrong audience/demographic. READ MORE