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The Definitive Guide to Your Google Ads Quality Score
Everyone wants to create high-quality ads that are directly relevant to their target audience because it means that they’ll get a lot of clicks and a lot of conversions. Of course, that’s the goal! Actually creating those high-quality ads, however, isn’t always as easy as it sounds, but it can be difficult to assess how well your overall ad campaign is doing. Google’s quality score can help guide you there. Each keyword will be given a quality score, telling you how well your ads match your keywords. The quality scores will do more than just give you a quick evaluation of your ad campaigns, however, and will actively affect performance in key areas like ad rank or cost. The importance of the quality score, therefore, can’t be overstated and in this guide, we’re going to take you through everything you need to know about Google Ads' quality score, including how to increase yours.
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