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. https://digitalschoolofmarketing.co.za/difference-marketing-and-advertising/
blog article
WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?
Coupled with this is digital marketing which backs up your advertising message. While advertising and marketing are inexorably intertwined, it is most often marketing that will carry the company’s message through and see it land at its successful destination. Marketing involves many elements, each specific and diverse. They must all be optimally involved. The major activities involved in digital marketing are: Analysis and research, Acting on that analysis and research, Developing a strategy whose main aim is capturing a faithful audience, and Following the trends of competitors and noting their strengths and weaknesses. READ MORE