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Advertising's future is in all our hands
Just before Christmas, the Department for Digital, Culture, Media & Sport published figures showing that the UK creative industries contributed £100bn to the British economy in 2017, growing at twice the rate of the economy since 2010. Advertising was billed as a star performer, with DCMS secretary of state Jeremy Wright declaring that the creative industries "fly the flag for the best of the British economy at home and abroad". It's only right that advertising was singled out; we are a vital component of the economy. Adspend in 2017, estimated at north of £22bn, generated more than £132bn in value for UK plc. Annual UK exports of advertising services were worth £5.8bn in the latest figures and we will be releasing an updated set of figures in March.
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