How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for Content - How Digital Marketers Are Using Visual Content  [Infographic] Marketing Profs Article, MDirector - Cross Channel Marketing Tool - ES

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Madden Communications

For nearly 60 years, we’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain – synchronizing POP activity, integrating all elements of the supply chain and optimizing retail execution for our clients. We design solutions for promotionally driven companies across multiple industries with a focus in retail and consumer packaged goods. Our clients are companies with an extensive brand portfolio. With each brand having tens to hundreds of items per promotional cycle, numerous stakeholders and frequent changes, developing and executing retail promotions can be challenging.

Other Infographics
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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Spotlight

Madden Communications

For nearly 60 years, we’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain – synchronizing POP activity, integrating all elements of the supply chain and optimizing retail execution for our clients. We design solutions for promotionally driven companies across multiple industries with a focus in retail and consumer packaged goods. Our clients are companies with an extensive brand portfolio. With each brand having tens to hundreds of items per promotional cycle, numerous stakeholders and frequent changes, developing and executing retail promotions can be challenging.

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