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The Playbook: "Mobile Advertising By The Numbers"

CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior -- over the holidays and beyond -- to arm advertisers with the knowledge needed to succeed in this fast-paced marketplace.

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