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. https://www.youtube.com/watch?v=mbiIZtFGnmU

The Playbook: "Scaling Campaign Success"

video
A fan of The Playbook writes in: "We had a very successful global launch. How do we maintain our advertising campaign's success online?" In this episode, Erik discusses the two different phases in an online campaign’s life - launch and scale - and how they can be used to stay competitive in a crowded marketplace.
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