10 Tips to Finding a New Marketing Manager

When it comes to hiring a marketing manager for your company, there are many aspects to consider. Hiring a marketing manager can be a complicated process because marketing experience means something different to nearly everyone. In this whitepaper, you will find 10 tips on how to successfully hire a new marketing manager.

Spotlight

JK Design

JK is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations.

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Global Ad Spend Forecasts

whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

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Digital Advertising Trends in 2023

whitePaper | February 3, 2023

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

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Proving the power of podcast ads through vital consumer data

whitePaper | July 24, 2023

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think about podcast advertising, and the rich opportunities this medium presents for marketers and advertisers.

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Why Ad Quality Matters So Much For Rewarded Video Ads

whitePaper | September 19, 2022

What Are Rewarded Video Ads? Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.). These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others. Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free). 54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

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The Future of Advertising is AI

whitePaper | October 10, 2022

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?

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The Marketer’s Identity Crisis

whitePaper | December 1, 2021

In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible. The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline. This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

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Spotlight

JK Design

JK is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations.

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