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2011 SOCIAL MEDIA BRAND INDEX

Social media provides brands with new opportunities to increase market presence and to engage existing and new customers. When a consumer connects with a brand in social media, she is offering to connect her own online persona and credibility to the brand. Even if we don’t quite understand the dynamics of this relationship, marketers know that this connection represents a profoundly new opportunity to nurture loyalty and advocacy.

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Spotlight

Clinic

Clinic is an independent creative agency. We create bold ideas, and craft them beautifully, to get people thinking, believing and doing. All of our experience goes into what we do today, and although our world’s constantly changing, the endpoint is still people and their experience, no matter what the context or media. Born a Virgin company, the core principles of challenging the norm and putting people front and centre have served us well over the years. And they’ve served the many brands we’ve worked with even better.

OTHER WHITEPAPERS
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The Best Google Adsense Alternatives for Publishers

whitePaper | November 15, 2022

AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites. What kind of inventory can be monetized with AdSense? Officially AdSense is open for all kinds of inventory. However, there are certain inventory types that are getting monetized on AdSense most often.

Read More
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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

Read More
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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

Read More
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Attitudes to programmatic advertising 2019

whitePaper | December 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

Read More
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A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

Read More
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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Read More

The Best Google Adsense Alternatives for Publishers

whitePaper | November 15, 2022

AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites. What kind of inventory can be monetized with AdSense? Officially AdSense is open for all kinds of inventory. However, there are certain inventory types that are getting monetized on AdSense most often.

Read More

Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

Read More

Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

Read More

Attitudes to programmatic advertising 2019

whitePaper | December 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

Read More

A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to.

  • 15 corporate breaches that cost household names billions
  • 3 best practice checklists to harden your AD security
  • 5 high-level cyber risks that leaders must address

Read More

Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Read More
More Whitepapers

Spotlight

Clinic

Clinic is an independent creative agency. We create bold ideas, and craft them beautifully, to get people thinking, believing and doing. All of our experience goes into what we do today, and although our world’s constantly changing, the endpoint is still people and their experience, no matter what the context or media. Born a Virgin company, the core principles of challenging the norm and putting people front and centre have served us well over the years. And they’ve served the many brands we’ve worked with even better.

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