2011 SOCIAL MEDIA BRAND INDEX

Social media provides brands with new opportunities to increase market presence and to engage existing and new customers. When a consumer connects with a brand in social media, she is offering to connect her own online persona and credibility to the brand. Even if we don’t quite understand the dynamics of this relationship, marketers know that this connection represents a profoundly new opportunity to nurture loyalty and advocacy.

Spotlight

Agency 720

Built upon the premise of encouraging effective engagement between consumers and brands, Agency 720 is an Omnicom Agency based in Detroit, Michigan. Comprised of an established, "best of the best"? network of retail marketing experts, Agency 720 supports and manages the Tier 2 retail business on the Chevrolet National retail account, and for over 170 Chevrolet LMAs across the country. Our account service teams are focused on developing and implementing local marketing plans and promotional opportunities to service local marketing associations

OTHER WHITEPAPERS
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Accelerating the Transformation of Television Advertising

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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Digital out of home: realizing the potential

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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Ad Tech High-level Reference Architecture: Demand Side Platform

whitePaper | November 30, 2021

This document provides a simplified reference architecture for Demand Side Platform datastores for real-time bidding and campaign reporting using Aerospike as the datastore technology. Aerospike’s Hybrid memory architecture™ coupled with its built-in parallelism enables sub-millisecond latencies and millions of operations per second throughput on large data sets, even on a single server. Aerospike achieves these impressive figures through its strong consistency mode, which is required in numerous application use cases. Optimized for hardware at the storage, network and CPU layers, Aerospike can run on 25% to 35% of the server footprint of other NoSQL databases while maintaining five nines or more uptime.

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BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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Spotlight

Agency 720

Built upon the premise of encouraging effective engagement between consumers and brands, Agency 720 is an Omnicom Agency based in Detroit, Michigan. Comprised of an established, "best of the best"? network of retail marketing experts, Agency 720 supports and manages the Tier 2 retail business on the Chevrolet National retail account, and for over 170 Chevrolet LMAs across the country. Our account service teams are focused on developing and implementing local marketing plans and promotional opportunities to service local marketing associations

Events