AD NETWORKS

2022 Digital Advertising Trends: A Top 10 List for Publishers

June 2, 2022

2022 Digital Advertising Trends
The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

Spotlight

National Signs

National Signs is a custom manufacturer and installer of high-quality exterior and interior signage in Houston, Texas and around the country. As the largest sign company in Houston and one of the largest in Texas, National Signs is a leading provider to a wide range of industries including healthcare, retail, corporate, banking and houses of worship across the nation.

OTHER WHITEPAPERS
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Podcast Advertising Provides Up to 30x Higher Lift vs Other Channels

whitePaper | April 8, 2021

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. Claritas’ proprietary measurement tools help marketers measure the effectiveness of their podcast and other advertising campaigns, measuring conversions both online and off. Our tools can isolate conversion data by creative, audience, channel and much more.

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A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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5 Header Bidding Health Metrics Every Publisher Should Watch

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

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Discover What 3D Immersive Advertising Can Do for Your Ecommerce Brand

whitePaper | September 22, 2022

The advertising landscape has always been fast-moving and responsive to changing trends but never has it been more competitive. Despite more channels to advertise on than ever before, consumers’ tolerance for advertising is at an all-time low. In fact, 89% said they either disliked ads or did not engage with them. This decline in ads tolerance has been driven by a combination of factors. From sheer saturation of adverts – it’s estimated that we are exposed to 6,000 to 10,000 ads a day – to platforms that give us a choice to pay for a subscription in return for no ads. Not only are advertisers battling with low engagement, but they are also dealing with ad blockers and increased regulations around data privacy and consumer choice. This makes the advertising landscape even more difficult to navigate and drive success.

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Spotlight

National Signs

National Signs is a custom manufacturer and installer of high-quality exterior and interior signage in Houston, Texas and around the country. As the largest sign company in Houston and one of the largest in Texas, National Signs is a leading provider to a wide range of industries including healthcare, retail, corporate, banking and houses of worship across the nation.

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