34 Digital Advertising Myths

February 6, 2019

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising. People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.

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We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

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It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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THE STATE OF MEASUREMENT, PRIVACY, AND COMPLIANCE: Privacy and Compliance Top List of Advertiser Priorities

whitePaper | May 21, 2021

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

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Why Your Marketplace Needs an Ad Program

whitePaper | May 17, 2021

Ads are a powerful and growing profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com oriented retail media revenue from CPG manufacturers by 2025; the figure should be substantially larger when we contemplate the potential to tap into media streams from electronic, apparel, sporting goods and other manufacturers for some retailers.” The scale here is massive, and marketplace operators are taking note.

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Podcast Advertising Provides Up to 30x Higher Lift vs Other Channels

whitePaper | April 8, 2021

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. Claritas’ proprietary measurement tools help marketers measure the effectiveness of their podcast and other advertising campaigns, measuring conversions both online and off. Our tools can isolate conversion data by creative, audience, channel and much more.

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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

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