3C’s of Effective Social Media

whitePaper | July 25, 2023

A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine. For television advertisers, upfronts and Newfronts season sets the tone for the rest of the year. And in 2023, the big story was Connected TV (CTV). Advertisers plan to allocate 40% of their 2023 budgets to CTV, bringing upfront spend on this channel to $8.14 billion.

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

whitePaper | September 23, 2022

You have quality content and a highly engaged audience on your site. You are a line item on every Fortune 100’s marketing plan. You opened up your site to programmatic demand because of what the technology promised to offer: “target the right user, at the right time, for the right price.” And it has delivered on that promise for both you and your advertisers. But your CPMs have been declining for a decade. Your display ads have become almost worthless, you’ve tried adding new units like video and native to the mix. Now your site is bloated, load times are unbearable, and your core audience is noticing. You feel helpless to turn it around.

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.