A guide to B2B Marketing Planning

Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business. Despite being an essential task, finding time to put an annual marketing plan together is not always easy as it’s time-consuming and will take you away from your day to day tasks. The plan will take into consideration a plethora of information which has been gathered throughout the year so for many senior marketers, it means putting aside a block of time in the annual calendar to give the plan full focus. It’s not uncommon for marketers to take themselves off-site in order to complete, what can sometimes be, a complex task.

Spotlight

SSDM

Since 2008 our award-winning and nationally-recognized team has provided strategic insights and creative solutions for its clients. As an integrated marketing + advertising agency SSDM provides a wide-range of services including digital and social strategy, PPC management, creative design and web development servicing multiple verticals.

OTHER WHITEPAPERS
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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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THE STATE OF MEASUREMENT, PRIVACY, AND COMPLIANCE: Privacy and Compliance Top List of Advertiser Priorities

whitePaper | May 21, 2021

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

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Accelerating the Transformation of Television Advertising

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Programmatic In-Housing

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

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Spotlight

SSDM

Since 2008 our award-winning and nationally-recognized team has provided strategic insights and creative solutions for its clients. As an integrated marketing + advertising agency SSDM provides a wide-range of services including digital and social strategy, PPC management, creative design and web development servicing multiple verticals.

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