Ad Tech and Martech

A Guide to eSports Advertising

September 2, 2022

eSports Advertising
The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership.

Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

Spotlight

LatinWorks

Founded in 1998, LatinWorks is a cultural branding agency at the forefront of America’s cultural transformation. A three-time Ad Age “Multicultural Agency of the Year” and two-time recipient of Ad Age’s “Agency A-List” award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, TX and is minority-certified and affiliated with the Omnicom Group.

OTHER WHITEPAPERS
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Ghost Bidding for Causal Advertising Measurement

whitePaper | August 10, 2022

It’s critical for marketers to know if their campaigns are influencing behavior in response to an ad. But to really know if a campaign actually works, consumer response must be compared with those who hadn’t been exposed to the ad. This new study demonstrates the dramatic power of “ghost bidding” in revealing true campaign effectiveness. A large U.S.-based apparel company ran an extended ad campaign to a targeted audience. The difference? The company used demand-side platform technology to simultaneously expose and exclude identical user groups from viewing the ad. This A/B study used “ghost bidding”—withdrawing bids from the excluded group at the last moment—to plot the true effectiveness of display, video and audio ads, and demonstrated a powerful validation of marketing effectiveness.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Every CMO's ultimate AdTech & MarTech guide for the MadTech Era

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

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Adroll the convergence of adtech and martech

whitePaper | January 1, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, complex and sprawling ecosystem. It incorporates everything from third-party ad networks to trading desks, real-time bidding platforms, retargeting, supply- and demand-side platforms, sophisticated attribution models and increasinglyartificial intelligence solutions.

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Spotlight

LatinWorks

Founded in 1998, LatinWorks is a cultural branding agency at the forefront of America’s cultural transformation. A three-time Ad Age “Multicultural Agency of the Year” and two-time recipient of Ad Age’s “Agency A-List” award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, TX and is minority-certified and affiliated with the Omnicom Group.

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