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Accelerating the Transformation of Television Advertising

May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

Spotlight

iMarket Solutions

iMarket Solutions empowers businesses by helping them build a strong online presence. We start with websites designed for powerful search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay-per-click advertising, and email marketing to promote customer loyalty and retention. All of our campaigns are custom-managed by industry experts to achieve premium results. Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. But what makes iMarket different is our success in maximizing local organic (free) search results. Over time, this dramatically decreases overall cost-per-lead - more customers while spending less money!

OTHER WHITEPAPERS
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Adroll the convergence of adtech and martech

whitePaper | January 1, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, complex and sprawling ecosystem. It incorporates everything from third-party ad networks to trading desks, real-time bidding platforms, retargeting, supply- and demand-side platforms, sophisticated attribution models and increasinglyartificial intelligence solutions.

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Paid advertising in a world of rising cost

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

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Checklist of Reasons That You Need a White-Label Ad Tech Platform

whitePaper | November 10, 2022

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

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Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

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Spotlight

iMarket Solutions

iMarket Solutions empowers businesses by helping them build a strong online presence. We start with websites designed for powerful search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay-per-click advertising, and email marketing to promote customer loyalty and retention. All of our campaigns are custom-managed by industry experts to achieve premium results. Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. But what makes iMarket different is our success in maximizing local organic (free) search results. Over time, this dramatically decreases overall cost-per-lead - more customers while spending less money!

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