Best Digital OOH practices for law firms

whitePaper | November 10, 2022

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

whitePaper | November 15, 2022

AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites. What kind of inventory can be monetized with AdSense? Officially AdSense is open for all kinds of inventory. However, there are certain inventory types that are getting monetized on AdSense most often.

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

whitePaper | June 2, 2022

The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.