Ad Tech and Martech

Brands Need Advertising Automation to Control the Consumer Journey

August 24, 2022

Advertising Automation
Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.

Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

Spotlight

OMNI Digital Agency

We’re a full service digital agency creating bold and inspired solutions for companies of every size and industry. A rapidly growing, creatively empowered start-up, OMNI is full of thinkers and doers always looking for the next challenge. We make anything and everything for brands that do anything anywhere.

OTHER WHITEPAPERS
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Location Context 2.0

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

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The Ultimate Guide to OEM advertising

whitePaper | September 20, 2022

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system. As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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Proven Strategies to Boost ROAS & Save Time this recession

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

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IAB-Europe Digital Ad effectiveness White Paper

whitePaper | November 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with general research findings and learnings. The white paper also provides guidance and considerations, based on these learnings, for campaign measurement.

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Spotlight

OMNI Digital Agency

We’re a full service digital agency creating bold and inspired solutions for companies of every size and industry. A rapidly growing, creatively empowered start-up, OMNI is full of thinkers and doers always looking for the next challenge. We make anything and everything for brands that do anything anywhere.

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