AD TECH AND MARTECH

Brands Need Advertising Automation to Control the Consumer Journey

August 24, 2022

Advertising Automation
Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.

Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

Spotlight

Sales for Life

WE BELIEVE BUYERS HAVE EVOLVED AND THERE IS A SMARTER WAY TO SERVE THEM. Sales for Life modernizes our customers’ sales & marketing practices by enabling their transformation from analog to digital. We deliver speaking engagements, workshops, and ongoing training on social and digital selling. With the Social Selling Mastery™ training program, we provide a prescriptive training approach to acquire digital selling skills, accelerate pipeline and boost sales. The program is designed to increase speed-to-revenue and eliminate the confusion on how to become a successful digital seller.

OTHER WHITEPAPERS
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A Guide to Crafting Healthcare Ad Campaigns That Convert

whitePaper | November 1, 2022

60% of people can’t remember the last advertisement they saw.1 While analytics and data have made it easier than ever to target and reach highly-qualified customers online, the proliferation of advertisements and the fragmentation of media have made it harder to connect with HCPs and patients. In today’s environment of overstimulation, healthcare marketers need to serve advertisements that add value to their targets’ lives rather than distracting from them.

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Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

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Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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Spotlight

Sales for Life

WE BELIEVE BUYERS HAVE EVOLVED AND THERE IS A SMARTER WAY TO SERVE THEM. Sales for Life modernizes our customers’ sales & marketing practices by enabling their transformation from analog to digital. We deliver speaking engagements, workshops, and ongoing training on social and digital selling. With the Social Selling Mastery™ training program, we provide a prescriptive training approach to acquire digital selling skills, accelerate pipeline and boost sales. The program is designed to increase speed-to-revenue and eliminate the confusion on how to become a successful digital seller.

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