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Connected TV - ALPHA KONNECT

August 22, 2022

Connected TV - ALPHA KONNECT
This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada.

The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising.

This report also serves as a guide that breaks down what connected TV is, how connected TV advertising works, best practices when running a campaign, how to properly measure campaigns, and also provides insight on the modern marketing mix that many advertisers are embracing with Connected TV advertising.

Spotlight

Entercom

Entercom is an innovative, rapidly growing media, entertainment and marketing company which operates the country’s fourth largest radio broadcasting company, as well as large events and digital marketing businesses. We operate 127 highly-rated stations in 28 top markets from Los Angeles to Boston and from Seattle to Miami, featuring the best, locally programmed stations with outstanding local personalities and a curated mix of great music and compelling news, talk and sports content. We also operate hundreds of events each year, attracting millions of attendees, and run a full-service digital marketing solutions division, Smart Reach Digital. Entercom is a financially strong organization with a 47-year operating history and is publicly traded on the New York Stock Exchange.

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Spotlight

Entercom

Entercom is an innovative, rapidly growing media, entertainment and marketing company which operates the country’s fourth largest radio broadcasting company, as well as large events and digital marketing businesses. We operate 127 highly-rated stations in 28 top markets from Los Angeles to Boston and from Seattle to Miami, featuring the best, locally programmed stations with outstanding local personalities and a curated mix of great music and compelling news, talk and sports content. We also operate hundreds of events each year, attracting millions of attendees, and run a full-service digital marketing solutions division, Smart Reach Digital. Entercom is a financially strong organization with a 47-year operating history and is publicly traded on the New York Stock Exchange.

Events