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Connected TV - ALPHA KONNECT

August 22, 2022

Connected TV - ALPHA KONNECT
This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada.

The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising.

This report also serves as a guide that breaks down what connected TV is, how connected TV advertising works, best practices when running a campaign, how to properly measure campaigns, and also provides insight on the modern marketing mix that many advertisers are embracing with Connected TV advertising.

Spotlight

Carvajal Medios B2B

Carvajal Medios B2B (Packaging + Conversion, Hospital, Metalworking, Plastics Technology, Industrial Reporter, Health Catalog, Packaging Catalog and Logistics Catalog) develops and manages vertical business communities in Latin America, with the intention of promoting the exchange of goods and services between global technology providers, and the professionals and companies in Latin America that require them to remain competitive in the global market.

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Spotlight

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