Decentralized Advertising

August 20, 2018

Online digital advertising has reached a huge market size after many years of rapid growth but is plagued by many fundamental problems. Advertisers spend a huge amount of budget on invalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receive any reward and have no decision-making power. DAD blockchain will be built on top of Ontology, the new generation public blockchain and distributed trust collaboration platform. Via smart contract and token economy, DAD achieves data openness, transaction transparency, and user revenue sharing, to improve ad quality and delivery efficiency, building a new generation of blockchain ad system and reshaping the ad industry as we know it today.

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Spark Middle East

Spark* changes everything. As a full-service communications firm, we offer the right combination of strategic skills, creative brainpower, and client services – tools that we use to craft strategically inspired solutions that connect you to your audience.

OTHER WHITEPAPERS
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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

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Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

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Trends in Health Advertising

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

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Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Spotlight

Spark Middle East

Spark* changes everything. As a full-service communications firm, we offer the right combination of strategic skills, creative brainpower, and client services – tools that we use to craft strategically inspired solutions that connect you to your audience.

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