Deciphering the digital political ad databases

December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

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Q1Media

Q1Media was founded as a boutique digital media advertising agency in 2004. Our experience with advertisers and publishers has helped us create a Full Service Digital Marketing Suite that drives results for marketers. We develop the right audiences at scale, reach them via brand-safe, quality ad placements, and provide real-time, actionable insights at our customer’s fingertips.

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